Numii
I was invited to create a new superfood range launching into the health and supplements market. Numii Green Juice is a 100% plant based, natural product, with health and wellness at the heart of the brand. As well as supporting good health, the organisation is equally committed to protecting the planet too. I needed to deliver a brand for the product that conveyed a commitment to being a healthy choice for the consumer as well as one that looks after the environment.
Brand Identity: Focussing on the fundamentals of good health and respect for our planet, I combined the heart and leaves into the logo emphasising the key qualities of the brand.
Product Design: Sustainability, eco-friendly, carbon footprint reduction and clear health benefits were the key drivers behind the development of this product – a product that is good for you and the planet. I was tasked with sourcing the components for the packaging that would support the brand story, and launched as a refillable Bamboo Jar and Spoon, along with fully recyclable pouches that contain the supplement.
